This is a distinct advantage of the Freeman School's marketing curriculum. Courses tie your training more tightly to the needs of the companies that recruit you, and hence, more tightly to your interests as you face a competitive job market.

Concentration in Consumer Behavior

Students may earn a concentration in consumer behavior by completing the following 12 credit hours:
GMGT 737 Negotiations (3 credit hours)
MKTG 766 Marketing Planning and Implementation (3 credit hours)
MKTG 770 Sales Force Marketing (3 credit hours)
MKTG 784 Consumer Behavior (3 credit hours)

Students pursuing the consumer behavior concentration are encouraged to take Marketing Research for Practice of Management II (GMGT 626) and Strategic Consulting for Practice of Management III (GMGT 629). For students interested in pursuing a double concentration in consumer behavior and strategic management and leadership, GMGT 737 can count toward both concentrations.