Marketing Major

Building on the marketing management survey course, the marketing major can tailor the curriculum to prepare for various careers in sales/promotion, research, and management of products and services, both domestically and internationally.

To earn the BSM degree with a transcript designation as a marketing major, complete the following courses:

General liberal arts and sciences requirements (approximately 44 hours)

Freeman prerequisites (a minimum of 18 hours):
ACCT 203 - Financial Accounting
MATH 115, 121, or 131 - Calculus
MATH 111, 114, or ECON 323 - Statistics
ECON 101 or 103 - Microeconomics
ECON 102 or 104 - Macroeconomics
PSYC 100, 101, or 102 - Psychology

Freeman core curriculum (27 hours):
ACCT 301 - Managerial Accounting
ISDS 375 - Business Computing
MKTG 382 - Marketing Management
PERS 321 - Managerial Perspectives
FINC 352 - Financial Management
MCOM 335 - Management Communications
OBHR 331 - Organizational Behavior
PSOM 372 - Operations Management
GMGT 415 - Management Policy

Five marketing electives from the following list (15 hours):
MKTG 410 - Entrepreneurial Marketing
MKTG 463 - Business-to-Business Marketing
MKTG 464 - International Marketing
MKTG 465 - Global Marketing
MKTG 466 - Cases in Marketing
MKTG 473 - Competing for Customers & Capital
MKTG 480 - Services Marketing
MKTG 481 - Management of Promotion
MKTG 482 - Sales Force Management
MKTG 483 - Marketing Research
MKTG 484 - Consumer Behavior
MKTG 485 - Marketing Strategy
MKTG 489 - Retailing
MKTG 495 - Marketing Engineering
MKTG 497 - New Product & Brand Management

One non-business elective [200 level or higher] (3 hours)

Two non-business or business electives [300 level or higher] (6 hours)

and any three business electives (9 hours)

Total: 122 hours

BSM Check Sheets (pdf)