The 18th Annual Burkenroad Symposium

February 18, 2011 


The Symposium will be held on Friday, February 18, 2011, from 10:00 a.m. to 11:30 a.m. on Tulane University's Uptown Campus in the Lavin-Bernick Center, Kendall Cram Lecture Hall.


The A. B. Freeman School of Business is pleased to announce the Burkenroad Institute's Symposium. The 18th Annual Symposium on Business and Society will address "Honor in the Face of Fire: Turning Crisis into Opportunity". Through the Annual Symposium on Business and Society, the Institute's objective is to focus attention on the corporate social responsibilities of business leaders as well as to stimulate thought and discussion among students, faculty, executives, and community leaders about some of the difficult issues that face today's leaders and managers. National experts in business, education, journalism, and policy-making participate in this annual conference. This year's distinguished panelists are as follows:

Gael O'BrienGael O'Brien is a consultant, presenter, author and thought leader on topics related to leadership, ethics, trust, reputation, sustainability, and strategic direction. She is founder and principal of Strategic Opportunities Group, a columnist for Business Ethics magazine, and co-author with Deepak Chopra and Jack Canfield of Stepping Stones to Success. Gael's corporate background includes serving as a vice president of Mitsubishi Motors North America and Mitsubishi Motor Sales of America, president of the Mitsubishi Motors USA Foundation, and a general manager of Mitsubishi Motor Manufacturing of America, recruited to help lead a model workplace initiative after the manufacturing company was sued by the EEOC. Gael is a member of the Southern California Business Ethics Roundtable, a fellow at the Center for Business Ethics at Bentley University, and her weekly blog, The Week in Ethics, has an international following of business schools and corporations. She has a master's degree from the College of William and Mary, a BA from Skidmore College, is certified in business ethics and accredited by the Public Relations Society of America.


Anjali SheffrinAnjali Sheffrin is a Research Professor at Tulane University Energy Institute specializing in market design for wholesale electricity markets, economics of renewable and regulatory policy. Dr. Sheffrin received her Ph.D. from University of California, Davis. She has twenty-seven years of management experience in the electric utility industry. As Chief Economist for the California Independent System Operator, she was responsible for designing market and reliability products, monitoring market performance. She was the market monitor during the California energy crisis, leading the effort to identify market manipulation and gaming in the wholesale electricity market. She represented the ISO before the Federal Energy Regulatory Commission, Western Electricity Coordinating Council (WECC), and the Public Utilities Commission. She has served on the Executive Committee of the North American Energy Standards Board, and testified at various Federal and California State Legislative committees.


Robert UlmerRobert R. Ulmer is Professor and Chair of the Department of Speech Communication at the University of Arkansas at Little Rock. He is an internationally recognized expert in risk and crisis communication. Dr. Ulmer is one of the first researchers to focus on finding positive results from a crisis. His approach, called the discourse of renewal, is now used throughout the business and health industries as a way to communicate crisis-driven information effectively. Dr. Ulmer earned his bachelor's degree in sociology from the University of Saskatchewan, his master's degree in speech communication from North Dakota State University, and his doctoral degree in speech communication from Wayne State University. He has co-authored 5 books and over 40 research articles focusing on effective risk and crisis communication. His latest book titled Effective Crisis Communication: Moving from Crisis to Opportunity emphasizes how effective risk and crisis communication can be used to create opportunities to develop meaningful dialogue and shared understanding with stakeholders through risk and crisis events.


This year's moderator is:

Adrienne ColellaAdrienne Colella is the James McFarland Distinguished Chair in Business at the A.B. Freeman School of Business, Tulane University. She received her Ph.D. in Industrial/Organizational Psychology from the Ohio State University. Professor Colella is a Fellow of the Society for Industrial and Organizational Psychology (SIOP) and the American Psychological Association. She is President-elect of SIOP. Professor Colella's research focuses on treatment issues regarding persons with disabilities in the workplace, diversity, discrimination, pay secrecy, and fairness. Professor Colella has also published or consulted on the topics of organizational entry, newcomer socialization, goal setting, utility analysis, and biographical data testing. Her research appears in the Journal of Applied Psychology, Personnel Psychology, Academy of Management Journal, Academy of Management Review, Research in Personnel and Human Resource Management, Human Resource Management Review, Journal of Applied Social Psychology, and the Journal of Occupational Rehabilitation, among other places. She is the editor of a SIOP Frontiers Series book on the psychology of workplace discrimination and a co-author on an Organizational Behavior textbook. Professor Colella serves (or has served) on the editorial boards of Personnel Psychology, Journal of Applied Psychology, Academy of Management Journal, Journal of Organizational Behavior, Journal of Management, Human Resource Management Review, Human Performance, the SIOP Frontiers Series, and Human Resource Management. Her research has been funded by the New Jersey Developmental Disabilities Council, the Army Research Institute, the Navy Personnel R&D Center, Rutgers University, Texas A&M University, and Tulane University.

The Symposium will be held on Friday, February 18, 2011, from 10:00 a.m. to 11:30 a.m. on Tulane University's Uptown Campus in the Lavin-Bernick Center, Kendall Cram Lecture Hall.

Free and open to the public.


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