The 19th Annual Burkenroad Institute Symposium

February 10, 2012

The Symposium will be held on Friday, February 10, 2012, from 10:00 a.m. to 11:30 a.m. on Tulane University's Uptown Campus in Dixon Hall.


TAMING THE DRAGON:  The Ethics of Doing Business in the World of Social Media

Social networking and social media have changed the way we do business. In a media world, where content is king and brands compete for heightened levels of user engagement, businesses are challenged to increase consumer interaction.  Technology has evolved ahead of our understanding of the new ethical issues brought about by such an increase in networking and information sharing capabilities. Privacy, improper anonymity, unreported endorsements, lapses in confidentiality, and violations of trust are just a few of the emerging issues.  The 2012 Burkenroad Institue Symposium brings together experts from a diverse set of backgrounds to tackle the issue of ethics and social media.

Chris Weil
Chairman & CEO, Momentum Worldwide

Chris Weil, global chairman and CEO of Momentum Worldwide, is a recognized industry leader who has led the company to double-digit growth year-over-year and shaped it into a global ideas powerhouse with offices in 50+ countries.  In 2007, Weil introduced the concept of "Phygitaltm" - a philosophy he describes as the seamless interplay of experiences in both the physical and the digital worlds.  Weil served as president of Momentum New York from 1998 to 2001, where he led the American Express global account team, creating new entertainment, sports and experiential marketing programs for the American Express brand. In January 2001, he was appointed regional director for Momentum Europe, Middle East and Africa (EMEA).  As the leader of EMEA, he vastly improved the success of Momentum's 33-office European network and spearheaded the aggressive growth of pan-regional clients including Nestlé, Coca-Cola and American Express. In 2003, Weil returned to the United States and took the post of CEO of Momentum Worldwide, as well as earned a seat on the McCann Worldgroup Board of Directors. In addition, Weil is co-chairman of 4A's Board of Directors, and a board member of leading private equity firm, Falconhead Capital. He is also a two-time recipient of Sports Business Journal's "Forty under 40" award.  Weil started his career in the live event and television production business producing and creating programs with many of America's top properties including the NFL, PGA, NBA and The America's Cup. He holds a degree in economics from Westminster College.

Michelle Sherman
Special Counsel, Sheppard Mullin

Michelle Sherman is Special Counsel at Sheppard Mullin in the Business Trial and Government Contracts Practice Groups in the firm's Los Angeles office where she specializes in complex litigation matters, and advising companies on social media and Internet legal issues.  She is the head of the Social Media Industry Team, and is editor and contributing author to the Firm's Social Media Law Update blog,  Ms. Sherman has a monthly Social Media Law column in the Cyberspace Lawyer (Thomson/West), and is a contributing author to the Journal of Internet Law.  She has had articles printed in the e-Commerce Law Report, The Recorder, and California Lawyer magazine. Ms. Sherman is a regular presenter of webinars for the Federal Publications Seminars, a division of Thomson Reuters.  Ms. Sherman also speaks to legal departments and business groups concerning social media and Internet legal issues.  Ms. Sherman is an adjunct professor for USC Annenberg School.  Ms. Sherman also serves as a faculty member for the National Institute for Trial Advocacy.  Ms. Sherman graduated Order of the Coif from UCLA Law School, and Phi Beta Kappa from Smith College with a degree in psychology.

Download Ms. Sherman's article on the 10 Social Media Must Haves For Your Corporate Compliance And Ethics Program.


David Vinjamuri
Founder, ThirdWay Brand Trainers

David Vinjamuri writes the "Brand Truth" column online for Forbes. He is also Adjunct Instructor of Marketing at New York University and the founder of ThirdWay Brand Trainers, a leading brand marketing training company whose clients have included American Express, Starwood Hotels, The Corporate Executive Board, Gen Re, Ingram Micro and the U.S. Army.  David has over 22 years of marketing and management experience.  He started his marketing career at Johnson & Johnson.  David twice received the Johnson & Johnson Achievement Award and successfully launched a new OTC consumer product (Uristat®) from concept to market in 11 months.  David has been quoted as an expert on brands in The New York Times, USA Today, BusinessWeek, and Investor's Business Daily.  In addition to writing online for Forbes, David has contributed multiple times to both BrandWeek and Advertising Age.   He has appeared on television as a brand expert on Fox Business News, Bloomberg TV and MSNBC.  David's book: Accidental Branding: How Ordinary People Build Extraordinary Brands, was reviewed over 130 times, and Publisher's Weekly called it "compelling" with "a lively flavor that goes down better than any list of dry strategies." David graduated from Swarthmore College with High Honors and from The Fletcher School of Law & Diplomacy as a Citicorp-Walter Wriston Fellow.  David studied marketing and manufacturing at Harvard Business School.

Laila Morcos
Senior Account Public Relations, Peter A Mayer Advertising

Laila Morcos is a Senior Account Public Relations Executive at Peter A Mayer Advertising in New Orleans.  Morcos previously reported at WGNO-TV in New Orleans. She is also a veteran anchor and worked in other market stations including KPLC-TV, WFIE-TV, WWL Radio and was a freelance reporter for WVUE-TV, also in New Orleans. Morcos has hosted fund raising events for The Children’s Miracle Network Telethon, Remembering 9/11, Susan B. Komen Race for the Cure, and "Do It Yourself, Evansville."  She has four Louisiana Associated Press Awards for coverage including Story of the Year, Best General News, Best Feature, and Reporter of the Year.   Morcos was a guest talk show host and producer for Voice of America (VOA) in Houston, Texas, where she managed the program "Talk to America" that broadcast to 95 million international listeners.


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