Burkenroad Symposium explores crisis and opportunity

From the Deepwater Horizon disaster to the subprime mortgage debacle to the chaotic aftermath of Hurricane Katrina, recent history is filled with examples of crises that pose daunting, multi-leveled challenges to the organizations involved, but those trying events can also present unique opportunities.

For the 18th annual Burkenroad Symposium on Business and Society, "Honor in the Face of Fire: Turning Crisis into Opportunity," a distinguished panel of scholars and business experts will explore the issue of organizational crisis and discuss ways in which forward-thinking companies can transform adversity into competitive advantage.

"Crises can result from negligence, chance or willful misdoing, but regardless of the cause, the critical issue is how organizations prepare for crisis and, more importantly, how they respond, both internally and externally," says Adrienne Colella, the James McFarland Distinguished Chair in Business and director of the Burkenroad Institute.  "The speakers at this year's Symposium on Business and Society will address the ethical, leadership and communication issues involved when organizations experience a crisis."

This year's presenters include Gael O'Brien, founder and principal of Strategic Opportunities Group, a consulting firm specializing in ethical leadership, social responsibility and crisis management; Anjali Sheffrin, a research professor at the Tulane Energy Institute specializing in market design for wholesale electricity markets, economics of renewables and regulatory policy; and Robert R. Ulmer, professor of communication at the University of Arkansas at Little Rock and an internationally recognized expert in risk and crisis communication.

The symposium, an annual presentation of the Burkenroad Institute at Tulane University's A. B. Freeman School of Business, will take place on Friday, Feb. 18, at 10 a.m. in the Kendall Cram Lecture Hall of the Lavin Bernick Center for University Life. The event is free and open to the public.

For more information about the symposium, contact Christian Galvin at 504-862-8481 or email.


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