Career Management Center

The Job Search

Self Marketing

How can you "sell" yourself in an interview? Exhibiting these qualities will give you a start:

• Confidence
• Appearance
• Tact
• Perseverance
• Organization
• Results orientation
• Timing
• Sincerity
• Dependability

These traits will go a long way in helping to market yourself.

You can also sell yourself through the use of assertive, rather than ambivalent, statements. Below are listed ambivalent phrases (candidates actually say these things) and assertive statements. Compare the impact of each.

Finally, you need to say that you want the job and why you should be hired (a summary of your three to five strengths). You'd be surprised at how few people actually indicate that they want the job!