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Research

Faculty in brief

Manish Kacker, assistant professor of marketing, organized and chaired a special session entitled "Research on Franchising" at the AMA Winter Marketing Educator's Conference in Austin, Texas, in February 2008. The session was officially recognized as a "High Impact" session by the conference organizers. In addition, Kacker presented "Short and Long Term Performance Effects of Nascent Strategic Decisions in Franchise Systems," co-authored with Rajiv Dant and Anne Coughlan, at that session. In June 2008, Kacker presented "Channel Structure and Competition in Multiple Channel Marketing Systems" at the INFORMS Marketing Science Conference in Vancouver, Canada.

Victor CookVictor Cook, Freeman Professor of Doctoral Studies and Research, is a regular contributor to Seeking Alpha (seekingalpha.com), a financial website that provides stock market opinion and analysis from web logs, analyst reports, earnings call transcripts and investment newsletters. Cook's research articles focus on a wide range of topics relating to his interest in the intersection of marketing and finance. Recent subjects have included investment banks, media companies, computer manufacturers, online services, airlines and biotech firms. Cook's contributions also appear on his own web log before they are published on Seeking Alpha. These posts are based on his book Competing for Customers and Capital. Nearly 27,000 visitors have read one or more of the 80 articles Cook has written for his web log, customersandcapital.com, since it went online in February 2007.

Geoffrey ParkerGeoffrey Parker, associate professor of economic sciences, contributed the article "Forethought: Prevent Disasters in Design Outsourcing," co-authored with Jason Amaral, to the September 2008 Harvard Business Review. The article summarizes the primary causes of failure in outsourced design projects, including misalignment of objectives, unanticipated rivalries among partners and poor version control.

 

Last Updated 11/19/08