Spotlight Information on Marketing Graduates
We are committed to our students at the graduate and undergraduate levels. Our alumni have pursued successful careers in academics, in not-for-profit organizations, as entrepreneurs and in corporations in functions such as brand management (Young and Rubican), sales (Unilever), creative/account services (ThinkIntern), media planning (Transworld Advertising), retailing (Sak's Fifth Avenue), public relations (NBC) and marketing research (OTC research) in industries such as entertainment (MTV), sports (NY Rangers, Philadelphia 76ers), publishing (NY Times), hotels and services (Sheraton), technology (Pitney Bowes), and business-to-business markets (Stanley Black and Decker). Meet some of our graduates.
Denise Buhrau, Visiting Assistant Professor, American University, Washington, D.C. Ph. D. Fall 2010. My work examines effective self-regulation as an important ingredient of a healthy lifestyle. I enjoyed working on this interdisciplinary research with faculty from marketing, medicine and social work.
Raquel Castaño, Director of the Master in Marketing Program-EGADE Tecnologico de Monterrey, ITESM, Mexico, Ph.D. Fall 2004
My dissertation examined how marketers can manage consumer uncertainty in the adoption of new products. The dissertation-based paper appeared in 2008 in the Journal of Marketing Research.
I feel privileged to be a part of the Tulane Community. My experience in the Ph.D. program was full of enjoyable challenges. I am fortunate to have been guided by professors who are really committed and passionate about research and teaching.
Raul Ruiz, Marketing Department Director, Tecnologico de Monterrey (ITESM), Campus Monterrey, Mexico, Ph.D. Spring 2009
My research interests focus on sales and services. My dissertation examined how the practical abilities of self-reliant individuals can substitute their task-oriented motivation in identifying and solving relationship problems in sales situations, a crucial ability for salesperson's effectiveness.
My days as a Tulane student were hard… but really enjoyable. The quality of the education and advice I received form Tulane's faculty gave me the tools to successfully move from a business-oriented career to the academic world. The interaction with people with so different backgrounds and perspectives helped me to enrich my personal and professional views. But most important… the long-life friendship I developed with many faculty members and colleagues. Coming to Tulane was a once-in-a-lifetime opportunity that I really cherish.
Brook Bissinger, Director of Marketing & Fundraising Jewish Community Center, New Orleans, LA. Masters in Business Administration (MBA), with a concentration in Consumer Behavior and minor concentration in International Business, May 2008
Like Best about work: Variety, no day is the same and each day presents new and interesting challenges. I get to work with talented co-workers and volunteers and use my education and experience in every aspect of my job.
Enjoyed most about marketing at Tulane: I enjoyed applying marketing concepts to the consulting and real-world problems. Being able to use the theory and strategy we learned in class to develop solutions for real world situations allowed me to fully understand the material.
Amina Harvey, Assistant Marketing Manager, Giorgio Armani Beauty, L'Oreal- Luxury Products Division, New York, NY. Masters of Business Administration with a concentration in marketing, May 2010
What I like about my work: I am able to assess the needs of my brand and impact them through product development, in store events, and competitive reviews. I am involved in all aspects of marketing a product from its initial launch and determining ways to promote the product to core consumers in the U.S.
What I enjoyed most about marketing at Tulane: I liked that I had to opportunity to learn how the mind of consumers work and ways that you can impact their buying habits through marketing. The emphasis on international marketing, brand promotion strategy, and consumer insights have been extremely beneficial in my work for L'Oreal. Working for a global firm has allowed to me apply much of what I learned at Tulane to my daily tasks.
Suzanne Anderson, East Coast Development Officer, Tulane Annual Fund, New Orleans, LA. Bachelor of Science in Management (BSM), with a major in marketing, May 2009
I enjoyed Professor Sujan's courses because they brought in very practical examples of Marketing into the classroom. The conversations we had were not just theoretical. We looked at concrete examples of advertising and discussed the themes and concepts in a way that would be useful outside of an academic setting.
Lina Belkin, Research Associate at TRU, the Global Leader in Youth Research, Chicago, IL. Bachelor of Science in Management (BSM), with a major in marketing. May 2010
I help maintain TRU's Trendwatch panel of savvy, trend-forward teens. What I enjoyed about my marketing classes at Tulane was the hands-on approach. I really enjoyed digging into the material and learning it from the inside-out. I additionally really appreciated how closely we worked with the marketing faculty.
Kasey Bruns, Account Executive with the Olinger Group, New Orleans, LA. Bachelor of Science in Management (BSM), with a major in marketing, May 2009
The Olinger Group is a wonderful place to work. I receive an incredible amount of support from my supervisors.
It's hard to pick just one thing that I like about my job. I think my favorite part is applying the knowledge and skills that I learned at Tulane. Most of the time, the market research decisions for companies are made by Vice Presidents of Marketing or Directors of Marketing and it's great to know industry terms when I speak with them. As an Account Executive, I'm continually meeting new people and learning new things about different industries and companies, which keep my job exciting. I also enjoy reading the results of consumer insight studies because I have always been interested in consumer behavior.
Favorite part about Marketing at Tulane: Hands down, my favorite part about marketing at Tulane was the professors. I developed life-long friendships with many of my professors at Tulane. I graduated 3 years ago and I still keep in touch with them. The professors at Tulane went above and beyond to make sure that I understood the material. My professors made the material interesting and fun. One of the best decisions I made was majoring in marketing.
Todd Exler, Ispos OTX Research, Los Angeles, CA. Director, Strategic Research & Insights (Working at a marketing research firm, Todd leads a team dedicated to providing consumer insights and brand consulting services for clients in the media and entertainment industries). Bachelor of Science in Management (BSM), magna cum laude with a major in marketing, May 2005.
While at Tulane my senior year I served as President of Tulane's collegiate chapter of the American Marketing Association (AMA). My experience with the AMA allowed me to extend my education beyond the classroom and create a bridge between what I learned in my marketing courses and how the theories and techniques are applied in a true business setting. The marketing courses at Freeman prepared me extraordinarily well for a career in the field. The curriculum successfully covers the wide breadth of information that falls under the marketing umbrella, while still permitting for opportunities to concentrate on various specialties within the marketing function.
Bryan M. Leiberman, Stanley Black and Decker, Foothill Ranch, CA. Channel Marketing Manager - Baldwin Hardware, Residential Access Solutions
Majors: Marketing & Management
I manage the product promotions, new product launches; customer communications, sales team incentive programs, and merchandising throughout the channels of distribution for the luxury and remote access door lock divisions of Stanley Black and Decker. I serve as the internal voice for our customers and sales teams while balancing the strategic and financial goals of the company. I love my job because I can directly affect how our customers and end users interact with our product lines by taking marketing initiatives from concept to execution.
Tulane was an incredible place to learn and grow because there is no place like it on earth. It provided me with the perfect mix of cultures, challenges, and resources to help me carve my own path and pursue the things I was passionate about.
Emily Starkey, Bloomberg, New York, NY. Bachelor of Science in Management (BSM), with a major in marketing and a minor in psychology, May 2007
I sell Bloomberg's global community and dynamic platform featuring financial data and powerful analytics tools to Hedge Funds located in New York City. I spend my days by traveling from fund to fund across NYC, building relationships with the brightest managers on Wall Street, teaching them how to use the multi asset class product, and advising them on cutting edge products offered by Bloomberg. I enjoy seeking new business and meeting new people.
While I studied at Tulane, I served as a Vice President in the Tulane American Marketing Association Chapter. I always looked forward to networking with our speakers at our Wednesday night dinners in the business school. Since there are so many jobs that can stem from a marketing background, listening to the testimonials and care path histories from the diverse panels helped me decide to go into sales and account management. I also took a keen interest in my consumer behavior class, where I first learned about why and when consumers buy certain products. Knowing the "buying cycle" is critical for my current job.
Kyle Adair, Student, Bachelors of Nursing, New York University College of Nursing
Tulane Degree: Bachelors of Science in Management (BSM), magna cum laude with a major in marketing and management
What I enjoyed about my marketing classes at Tulane was the hands-on approach. I really enjoyed digging into the material and learning it from the inside-out. I additionally really appreciated how closely we worked with the marketing faculty. The conversations we had were not just theoretical. We looked at concrete examples of advertising and discussed the themes and concepts in a way that would be useful outside of an academic setting.
The best aspect of marketing at Tulane was the faculty. They are enthusiastic about their work both in and out of the classroom and want students to learn, get involved and develop their own passions. They were truly inspiring to me.
During my senior year, I was president of Tulane's American Marketing Association chapter and had the opportunity to get involved in the community and develop lasting relationships. The AMA was a great way to network and meet marketing leaders.
A personal experience motivated me to return to school to become a nurse. Good nurses are in high demand and this challenging career will provide countless opportunities to make a difference in people's lives and in the community. My Tulane marketing degree helped me develop professionalism and communication skills and gave me a solid foundation on which to base my new career.