Concentration in Marketing

Advertising, brand management, marketing -- these are some of the career paths open to Freeman MBA students in marketing. There are several key features of the Freeman curriculum that benefit you if you are developing a career in marketing:

Course content is dictated by the skills and knowledge sets you need to succeed in a marketing career. Curriculum is sequenced to synchronize the timing of your marketing training to the timing of your job search. Technical skills useful in summer internships and initial interviews are emphasized early in the curriculum and more complex integrative skills are developed later as you approach job site visits and graduation. Courses tie your training more tightly to the needs of the companies that recruit you, and hence, more tightly to your interests as you face a competitive job market.

Curriculum in Marketing

Students may earn a concentration in marketing by completing 12 credit-hours from the following courses:

MGMT 7110 Negotiations (3 credit hours)

MKTG 7110 Marketing Research (3 credit hours)

MKTG 7100 Consumer Behavior (3 credit hours)

MKTG 7120 Sales Management (3 credit hours)

MKTG 7130 International Marketing (3 credit hours)

MKTG 7150 Brand Promotion Strategies (3 credit hours)

MKTG 7180 Competing for Customers and Capital (3 credit hours)

Students pursuing the consumer behavior concentration are encouraged to take Marketing Planning and Implementation for Practice of Management II (MGMT 6230) and Strategic Consulting for Practice of Management III (MGMT 6230). For students interested in pursuing a double concentration in marketing and strategic management and leadership, Negotiations (MGMT 7110) can count toward both concentrations.