Marketing

The marketing major exposes students to the necessary theoretical and applied frameworks to analyze marketing problems from a consumer-driven perspective. Consumer-Driven Marketing involves:

  • Understanding consumer decision-making;
  • Measuring and analyzing consumer preferences and behaviors;
  • Optimizing managerial action in areas such as branding, sales force management, new product development and launch, pricing, distribution, relationship management and advertising and promotion across domestic and international markets;
  • Leveraging marketing actions to achieve financial and other strategic performance goals.

The Marketing curriculum, both the Core and Electives are offered to fulfill these learning objectives. 

Marketing majors have opportunities to participate in experiential learning. Project work is an essential component of most marketing electives, students attend leadership summits and most students obtain internships to complement their business studies. Marketing majors also serve in various leadership positions for the Freeman School's and Tulane's student organizations and join Alpha Kappa Psi, the world's oldest and largest professional business fraternity. 

Our alumni have pursued successful careers in functions such as brand management (House of Blues), sales (Buckingham Research Group), advertising (Gourmet Magazine), public relations (New Orleans Hornets) and marketing research (NBC/ Universal) in areas such as the entertainment industry (MTV), advertising world (ThinkIntern), consumer product (Verizon) and business-to-business markets (Round2 Communications).

The marketing major offers unique opportunities to its students two of which are described below.

 

Quick Links

Research Design and Applications in Behavioral Sciences Honors Course
Freeman School juniors and seniors demonstrating academic excellence are invited to participate in a behavioral laboratory based class that teaches students how to design research studies, collect and analyze responses, and develop applications. The class is useful for students considering graduate school and a career in research in industry. Included will be learning statistical analysis, using programs like SAS, monitoring participant sign-ups using software like Sona Systems, and creating laboratory studies using software like Media Lab and Survey Monkey. There is a significant component of interdisciplinary research and hands-on experience, for example, with the outreach programs at the School of Social Work, the clinics at  School of Medicine, and the community programs at the School of Public Health and Tropical Medicine. The lab times are flexible and groups meetings will be scheduled at convenient times.

American Marketing Association (AMA)
Open to all students, Tulane's collegiate chapter of the American Marketing Association presents members with the opportunity to learn from marketing professionals. Members attend monthly meetings featuring guest speakers and learn network with top-level marketing executives. The AMA offers a great supplement to Tulane's classroom experience and provides its members with the competitive advantage necessary to succeed in today's marketing field.

Companies and Job Titles reported by BSM graduates 2007-2010*

MARKETING MAJORS 

Sales Assistant

Buckingham Research Group

Advertising Sales Agent

Gourmet Magazine

Marketing Intern

Hess Marketing, New Orleans Hornets, Keating Magee, MTV, NOLA Couture, NY Rangers, Philadelphia 76ers, Somerset Patriots

Assistant Media Buyer

Horizon Media, Round2 Communications

Media Planner

Transworld Advertising, Zehnder Communications

Marketing Assistant

House of Blues, Jones Walker, Macy's, The Idea Village

Merchandising Assistant

J. Crew, Macy's

Home Entertainment Publicity

NBC/ Universal

Marketing/Sales Associate

Pitney Bowes, Sheraton, Unilever, University Directories, Verizon

Buyer

Saks Fifth Avenue, Macys.com, TJX

Development Manager

The Rubin Group

Creative Director

ThinkIntern

Brand Analyst Young and Rubican
Last Updated 7/17/12