Marketing focuses on the understanding of the consumer as the basis of managerial decisions. The consumer behavior major is especially advantageous to students interested in entering industries that rely upon consumer sales and brand management.

Candidates for the Bachelor of Science in Management degree are required to complete a minimum of 122 credits of academic work and achieve a 2.00 cumulative grade point average overall and a minimum cumulative grade point average of 2.00 in their business and major courses. The BSM degree consists of a minimum of 58 to 61 Freeman credit hours, depending on the major, and a minimum of 39 credit hours from the schools of Architecture, Liberal Arts, Public Health and Tropical Medicine, Science and Engineering, or Social Work. The latter 39 credits satisfy the nonbusiness course requirements in the Newcomb-Tulane College core curriculum and the required nonbusiness courses for BSM students. The remaining credits needed to reach the 122 credit minimum can be taken at the schools of Architecture, Business, Liberal Arts, Public Health and Tropical Medicine, Science and Engineering, or Social Work

Newcomb-Tulane College Core Required Nonbusiness Courses

Writing
Foreign Language
Public Service1
TIDES....................................... TIDB 1010 (or 1020) and TIDB 11102
Cultural Knowledge3
Humanities (3 Hours)
Fine Arts (3 hours)
Social Sciences (6 hours)....... ECON 1010
....... ECON 1020
Scientific Inquiry
Physical/Life Science5 (6-8 hours) ....PSCH 1000

Quantitative Reasoning (4-8 hours) MATH 1150 and 1160 or 1210-Calculus
MATH 1140-Business Statistics

Capstone Experience.............. MGMT 4010 & MGMT 4900

Required Freeman Courses
Course ID Course Title
ACCN 2010 Financial Accounting
ACCN 3010 Managerial Accounting
FINE 3010 Financial Management
INFO 3010 Business Modeling
LGST 3010 Legal, Ethical, and Regulatory Environment of Business(writing intensive)
MCOM 3010 Management Communications (writing intensive)
MGMT 3010 Organizational Behavior (writing intensive)
MKTG 3010 Marketing Fundamentals
MGMT 4010 Strategic Management (Business Capstone Experience)
MGMT 4900 Business Integration Capstone(Bus.Capstone Experience)
CDMA 1201 Career Development and Management
Major Requirements
(18-21 Credit Hours)

Required Business Electives
(12 Credit Hours)

Free Electives (Business or Non Business)
(14-28 Credit Hours)

Total Credit Hours Required for Graduation 122

NOTES

Students are allowed to use the BSM degree requirements to meet the Newcomb-Tulane College core curriculum and 34-45 credit-hour requirements. All major and minor requirements are written with this assumption.

Students can use the business TIDES courses to satisfy the first public service requirement. Students who successfully complete TIDB 1010 or 1020, and TIDB 1110 with TIDB 1890 will satisfy the first public service requirement. One public service credit will be added for students who take both TIDB 1010 or TIDB 1020, and TIDB 1110 with TIDB 1890. Students are encouraged to take public service courses. A maximum of two public service add-on credits can be used toward the 122 credit hours required for the BSM degree.

Business majors are required to take two TIDES courses (TIDB 1010 or TIDB 1020 in the fall and TIDB 1110 in the spring) for 1.5 credits each. This exceeds the Newcomb-Tulane College core curriculum requirement. (If the business major decision is made after the first semester of the first year, but before the sophomore year, the student must complete TIDB1110 or LGST 4100 or MGMT 4150. If the business major decision is made after the first year and the student did not complete TIDB 1110, the student must complete either LGST 4100 or MGMT 4150).

One course must be from a list of approved courses in Western Traditions; and one course must be from a list of approved courses in Outside Western Traditions or Comparative Cultures and International Perspectives.

Students may use ECON 1010 and ECON 1020 to satisfy the Newcomb-Tulane College core requirement for social sciences.

One of these courses must include a laboratory component.

Students may use PSYC 1000 to satisfy the Newcomb-Tulane College core requirement for a life science.

Students may use MATH 1150 and 1160, MATH 1210, or MATH 1140 to satisfy the Newcomb-Tulane College core requirement for quantitative reasoning. MATH 1150 and 1160 or 1210 is required for students admitted Fall 2014 and later. MATH 1230 or MATH 3080 may substitute for MATH 1140.

MGMT 4010 and MGMT 4900 (taken simultaneously) are the capstone courses for business majors and satisfy the Newcomb-Tulane College core requirement for the capstone experience.

Students may fulfill free electives at the Schools of Architecture, Business, Liberal Arts, Public Health and Tropical Medicine, and Science and Engineering. Students may fulfill up to nine credits at the School of Continuing Studies and Social Work, subject to restrictions listed in the degree requirements of the Newcomb-Tulane College catalog.

BSM students earn a minimum of 122 credit hours to graduate. This number may increase if students choose a double major or a minor, or take excluded classes listed in the Degree Requirements section of the Newcomb-Tulane College catalog.

An undergraduate business student completing the following courses, in addition to the required courses listed above, is eligible for transcript designation of a major in marketing.

For Students admitted Fall 2010- Spring 2012
Required:
MKTG 4100 Consumer Behavior

MKTG 4110 Marketing Research

Plus at least 12 credits of MKTG electives from:
MKTG 4120 Marketing Strategy

MKTG 4220 Sales Force Management

MKTG 4230 International Marketing

MKTG 4240 Relationship Marketing

MKTG 4250 Social and Online Marketing

MKTG 4260 Advertising and Brand Promotion

MKTG 4600 Cases in Marketing

MGMT 4170 Negotiations

MKTG 4115 Marketing Research Lab (1.5 credits)

MKTG 4410 Social and Online Marketing Lab (1.5 credits)

FINE 3200 Games and Decisions

INFO 4120 Database Management

For Students admitted Fall 2012 and later
Required:
MKTG 4100 Consumer Behavior

MKTG 4110 Marketing Research

MKTG 4115 Marketing Research Lab

MKTG 4220 Sales Force Management

MKTG 4250 Social and Online Marketing

Plus two MKTG electives from:
MKTG 4120 Marketing Strategy

MKTG 4230 International Marketing

MKTG 4240 Relationship Marketing

MKTG 4260 Advertising & Brand Promotion

MKTG 4600 Cases in Marketing

MKTG 4410 Social and Online Marketing Lab (1.5 credits)

FINE 3200 Games and Decisions

INFO 4120 Database Management (taken in Spring 2014 only)

 

 

Quick Links

Research Design and Applications in Behavioral Sciences Honors Course
Freeman School juniors and seniors demonstrating academic excellence are invited to participate in a behavioral laboratory based class that teaches students how to design research studies, collect and analyze responses, and develop applications. The class is useful for students considering graduate school and a career in research in industry. Included will be learning statistical analysis, using programs like SAS, monitoring participant sign-ups using software like Sona Systems, and creating laboratory studies using software like Media Lab and Survey Monkey. There is a significant component of interdisciplinary research and hands-on experience, for example, with the outreach programs at the School of Social Work, the clinics at  School of Medicine, and the community programs at the School of Public Health and Tropical Medicine. The lab times are flexible and groups meetings will be scheduled at convenient times.

American Marketing Association (AMA)
Open to all students, Tulane's collegiate chapter of the American Marketing Association presents members with the opportunity to learn from marketing professionals. Members attend monthly meetings featuring guest speakers and learn network with top-level marketing executives. The AMA offers a great supplement to Tulane's classroom experience and provides its members with the competitive advantage necessary to succeed in today's marketing field.

Companies and Job Titles reported for BSM graduates 20134-2014 by the Career Management Center

MARKETING MAJORS 

Sales Assistant

Buckingham Research Group

Advertising Sales Agent

Gourmet Magazine

Marketing Intern

Hess Marketing, New Orleans Hornets, Keating Magee, MTV, NOLA Couture, NY Rangers, Philadelphia 76ers, Somerset Patriots

Assistant Media Buyer

Horizon Media, Round2 Communications

   
   
   
   
   
   
   
   
   
Last Updated 8/11/14
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