Sources of Marketing Information 

Article databases

• Factiva.Com (Dow-Jones/Reuters)
  Full-text coverage of 6,000 newspapers, periodicals, and other sources of business and general news compiled by Dow-Jones and Reuters.  Some international sources. 
• ABI/Inform (Proquest Direct )
  Provides index and some full text/image coverage of 1000 business journals and magazines, including most academic journals   from 1970 to the present. Searchable by keywords, author, journal, subject, and company .

• Business Source Complete
  Comprehensive index and abstracting of 3,800 journals, magazines, and other publications, 3,000 of which are available in full text. Entire database can be searched a number of ways, including by subject, article title, author, keywords, date range, and periodical title. Includes many core scholarly publications in the fields of marketing, management, accounting, finance, and MIS.      
  Lexis-Nexis Academic Universe
  Provides access to a wide range of news, business, legal, and reference information

Marketing databases

• Datamonitor's Business Information Center
  Includes market research reports and other information on 10,000 companies, 2,000 industries, and 50 countries
• Reuter's Business Insight
  Market research reports from an international and European perspective
• Sports Business Research Network (SBRnet)
  Marketing information and research regarding the business of sports & fitness.

• Consumer Expenditure Survey
  Published every 2 years by the U.S. Department of Labor, Bureau of Labor Statistics. Many commercially available statistics are based on these and other statistical reports issued by the US federal government.
  Census of Retail Trade
  National, state, county, and city statistics on retail sales, employees, and payrolls collected by the Census Bureau. Complete data is available on CD-ROM in the Government Documents Dept at Howard-Tilton.

Encyclopedias

• Encyclopedia of Business & Management. Reference HF1001.I53
  This set of encyclopedias published in 1996 has entries on all aspects of marketing.
• Blackwell Encyclopedia of Management . Reference HD30.15.B463
  Vol. IV of this set published in 1997 is titled Marketing, and includes a number of marketing topics. Each entry includes a bibliography of books and journal articles.

Atlases

• Rand McNally Commercial Atlas and Marketing Guide. Reference Table
  Includes detailed maps of states and counties, along with demographic, economic and business information on a county and city level.
• Rand McNally Zip Code Atlas and Market Planner . Reference Table
  Transparent zip code maps which overlay road maps of all 50 states, and 240 major cities and metropolitan areas.

• U.S. market trends & forecasts. Reference Industry HF 5415.1 .A83
  Overview and projections for over 400 markets in the US.
• Lifestyle Market Analyst . Reference HF 5415.3.L5
  Published by the Standard Rate and Data Service, includes market analysis on the local, regional and national level, including a mix of demographic, geographic, consumer profiles, and lifestyle information.
• Survey of Buying Power and Media Markets . Reference HC110.C6S85
  An annual survey published by the periodical Sales & Marketing Management, this provides demographic and economic estimates by county, MSA, and TV markets, along with a buying power index.
• Sourcebook of Zip Code Demographics. Reference HA203.S65
  Includes demographic and economic data from the Bureau of the Census by zip code. Also includes a measure of "spending potential".
• Demographics USA. County Edition. Reference HC110.C6S86
  Covers population demographics, household data, effective buying income, retail sales, consumer expenditure data, and employment & occupational data on a county, metropolitan statistical area, and designated market area (TV market). Includes application guides to marketing, advertising, and sales planning.
• County and City Extra. Annual Metro, City, and County Data Book . Reference HA203.C68.
  An annual publication providing statistical information by state, county, metropolitan area, congressional district, and for all cities over 25,000. Drawn from government sources, topics include population, income, poverty, crime, education, personal income and earnings, employment, housing, agriculture, manufacturing, service industries, and wholesale and retail trade.
• Consumer Expenditure Survey . Reference HC110.C6C67
  Published every 2 years by the U.S. Department of Labor, Bureau of Labor Statistics. Some statistics are also available online through the BLS Web site. (http://stats.bls.gov/csxprod.htm)
• Americans at play : demographics of outdoor recreation & travel. Reference GV 191.4 .W45 1997
  Tracks sports participation by type of sport, and by demographic profile.
• Who's buying food & drink : who spends how much on food and alcohol, at and away from home. Reference HD 9004 .M54 1996
  Spending by age, income, region, race, education, and education.
• Hispanic Market Handbook . Reference HC110.C6V347 1995.
• The American marketplace : demographics and spending patterns.  Reference HA 214 .A6 2003
• Best customers : demographics of consumer demand. Reference HC 79 .C6R87 2001
• Generation X : Americans aged 18 to 34. Reference HC 110 .C6M544 2001 
• American incomes : demographics of who has money. Reference HC 110 .I5A447 1999
• American men and women : demographics of the sexes. Reference HC 110 .C6A43 2000 
• Household spending : who spends how much on what. Reference HC 110 .C6A666 2003 
• Americans 55 & older : a changing market. Reference HQ 1064 .U5A6455 2001 
• The Millennials : Americans under age 25. Reference HQ 796 .M4797 2001
• The baby boom : Americans aged 35 to 54. Reference HN 60 .R84 2001 
• Statistical Universe
  Index to government and private statistical sources, combining the American Statistical Index, Statistical Reference Index, and the Index to International Statistics. Some sources are full text online, while others are supported by a microfiche set at Howard-Tilton.

Product and Industry Information

• Factiva.Com (Dow-Jones/Reuters)
  Full-text coverage of newspapers, periodicals, and other sources of business and general news. Some international sources. searchable by industry and company.
• Market Share Reporter . Reference IND HF 5410 .M35
  Lists market shares based on previously published magazine and newspaper articles.
• Manufacturing USA . 3 vols. Reference IND HG 4961 .S73
  Statistical data on manufacturing industry performance and analysis, industry ratios, leading companies, employment, compensation, production, and capital expenditure over a 17 year period, with 3 year projections. Based on data from a number of publications by the U.S. Department of Labor.
• Standard & Poor's Industry Surveys. Reference IND HG 4961 .S74
  Provides textual, statistical tables and charts on all major domestic industries. Also includes a "Comparative Company Analysis" section that compares growth in sales and earnings of major companies in the industry.
• Brands and Their Companies . Reference Directories T223.V4A25
  A directory of consumer products and their manufacturers, along with addresses and phone numbers.
• Encyclopedia of Consumer Brands . Reference Directories HF5415.3.E527
  Entries on brand names that trace brand origins, development, marketing strategies, advertising, outlooks, and performance appraisal. Each entry includes a bibliography of periodical articles and books.

  Books
  Books can be located by title, author, subject, or keyword in the Web-based TULANET Voyager. All libraries on the Tulane campus with the exception of the Law Library are included.