phone: 504-865-5476
fax: 504-865-6751
Victor.Cook@Tulane.edu

Customers and Capital Web Log

Education
The University of Michigan, Ph.D., Rackham School of Graduate Studies, Ann Arbor, Michigan, 1965. Fields: Marketing, Economics, and Statistics

Louisiana State University, Marketing and Economics, 1962

Florida State University, Business and Fine Art, 1960

Professional Experience
Professor of Marketing Strategy, A.B. Freeman School of Business, Tulane University, New Orleans, Louisiana, 1983-present.

Associate Professor of Marketing, A.B. Freeman School of Business, Tulane University, New Orleans, Louisiana, 1979-1983.

President and Design Director, Management and Design Associates, Inc., New Orleans, Louisiana, 1975-1978.

Assistant Professor of Marketing, Graduate School of Business, University of Chicago, Chicago, Illinois, 1969-1975.

Associate Research Director, Marketing Science Institute, Cambridge, Massachusetts, 1968-1969.

Research Associate, Marketing Science Institute, Philadelphia, Pennsylvania, 1965-1968.

Lecturer in Marketing, The Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania, 1965-1968.

Doctoral Fellow, Marketing Science Institute, Philadelphia, Pennsylvania, 1964-1965.

Lecturer in Marketing, The Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania, 1965-1968.

Instructor in Marketing, Graduate School of Business, University of Michigan, Ann Arbor, Michigan, 1963-1964.

Research Assistant, Bureau of Business Research, Louisiana State University, College of Business Administration, Baton Rouge, Louisiana, 1960-1962.

Research/Teaching Interests
Demand Forecasting, Present Value of Market Share, Cross-functional Resource Allocation, Product Life Cycles, Diffusion of Innovations, Retail Market Risk, Forensic Marketing Research, Sampling Methodologies, Questionnaire Design, and Supply Chain Management.

Work in Progress
Markting Meets Finance, working paper, Tulane University, 2007 (SSRN # 959862)

The Value/Revenue Ratio: A Semi-Long-Wave Marketing/Accounting Metric, working paper, Tulane University, 2007 (SSRN # 961167)

Selected Publications
Competing for Customers and Capital, Thomson Southwestern, 2006

Jianan Wu, Victor J. Cook, Jr., Edward C. Strong (2005), A Two-Stage Model of the Promotional Performance of Pure Online Firms

Victor J. Cook, Jr. and David Frigstad (1997), "Take It to the Top: Delphi Sampling is Best for Supply Chain Research", Marketing Research, 9 (Fall).

Victor J. Cook, Jr., Jean Claude Larreche', and Edward C. Strong (1989), Readings in Marketing Strategy, 2nd Fd., Scientific Press, Palo Alto, California.

Victor J. Cook, Jr. (1985), The Net Present Value of Market Share, Journal of Marketing, 49 (Summer), 49-63.

Victor J. Cook, Jr. (1985), "Understanding Marketing Strategy and Differential Advantage," Journal of Marketing, 49 (Spring), 137-142.

Victor J. Cook, Jr. (1983), "Marketing Strategy and Differential Advantage,"Journal of Marketing, 47 (Winter), 68-75.

Jerome D. Herniter and Victor J. Cook, Jr. (1978), "A Multi-Dimensional Stochastic Model of Consumer Behavior," Behavioral and Management Science in Marketing, Eds. Harry L. Davis and Alvin J. Silk, New York: John Wiley & Sons, 237-269.

Rolando Polli and Victor J. Cook, Jr. (1969), "Validity of the Product Life Cycle," Journal of Business, 42 (October), 385-400.

Victor J. Cook, Jr. (1967), "Group Decision, Social Comparison, and Persuasion in Changing Attitudes," Journal of Advertising Research, 7 (March), 31-37.

Professional Activities
American Marketing Association, American Economic Association, Institute for Operations Research and the Management Sciences, and the Supply Chain Council